Formally established in 2008 as the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, Beats Electronics (Beats) comprises the Beats™ by Dr. Dre™ family of premium consumer headphones, earphones and speakers, as well as patented Beats Audio™ software technology and streaming music subscription service Beats Music™. Helped source senior embedded software engineers to work out of the Santa Monica, CA location.